Plenty of people have been writing about ESM, probably better than I could. So Iâ€™ll just show you where you can get all that (done), and instead just give you my take on it.
I have to say, at first I was skeptical. (Iâ€™m like that.) When I realized that the majority of attendees were speakers or session leaders, I expected two days of navel-gazing and self-promotion.
And Iâ€™m not saying there wasn’t any. But while the balance may not have been great financially for the conference, it ended up being phenomenal for me. I was surrounded by people who really knew their stuff â€“ in many cases, who Iâ€™d read and known by reputation for years. It was great.
Especially since, as I mentioned, Iâ€™ve been thinking about how to translate all this cool talk into practicalities. Itâ€™s fun to Twitter back and forth in a conference room like passing notes in junior high, but how does my familiarity with that technology help me or my company or my clients?
If I were consulting on increasing software user numbers, or getting tech geeks to communicate more efficiently within a company, that might be a simpler path. Not easier work, but easier to see what to do.
To clarify, Iâ€™m not complaining. The exact opposite. Working in one of the most scrutinized industries with some of the worldâ€™s tightest federal and ethical regulationsâ€¦ it actually makes it that much more interesting.
I mean, itâ€™s like sonnets. Itâ€™s hard enough to write poetry. But to get your point across in that restrictive structure is that much more of an undertaking.
To clarify that, nobodyâ€™s glorifying anything here. This ain’t poetry. All Iâ€™m saying is, it’s a challenge, and I like it that way. Will my clients â€“ or my own company â€“ embrace every social media concept right away? No. (Nor should they.) But it will eventually, when itâ€™s right.
It just means a little creativity and a lot of stubbornness. (And Iâ€™m like that.)