Motrin Moms Give Me a Headache
I had sworn I wouldn’t post about this, but after all the conversations I’ve had, all I need to do is post what I keep saying. So that’s what I’ma do.
Short explanation: Motrin launched an ad this weekend talking about how moms who wear their kids in slings must get backaches. And they asked mommybloggers to check it out. The tone was sarcastic and patronizing and treated the practice of babywearing as a joke. (That’s what the complaints say, and I agree 100%.) Cue a deluge of mommyblogger posts and tweets. Motrin’s since pulled the ad and apologized.
Long explanation: Check search.twitter.com or blogsearch.google.com for “motrin” and you’ll see. The term “ad nauseam” comes to mind.
I commented on Matt Herper’s Science Business post today, saying: