Sometimes the Little Dogs Bark the Loudest
There’s been busyness, but radio silence is over. And thanks for noticing.
The first flowers are here (snowdrops, on my run yesterday), spring starts tomorrow, and all I have to say is, it is about time.
Maybe a personal post after this weekend, but for now, something I’ve been percolating.
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People are growing less skeptical about social media’s reach, but it’s still there. Definitely with Twitter, even Facebook and blogs still, believe it or not. It goes something like this:“There aren’t enough people there for it to matter. The only people who use it are the tech elite, the early adopters. We don’t have to bother with that audience yet. It’s just a little group of nerds.”
Apart from how they’re completely wrong… they’re missing a huge part of the equation when they think that way.
This group of trend-surfing, bleeding-edge social media geeks, are by definition the ones who talk. Weâ€™ve got big mouths. We love telling people what to check out and what to know about and where to go.
BTW, backing up the “completely wrong” point, check this graph from my Steve Rubel [who I love, but deeply disagree with that Twitter is peaking]:
Just a few arcane people? Really? That might have been true when I started on Twitter a year ago, but not anymore.
And the reason that the useful social media outlets are continuing to grow is because we’ve been telling people about them. So if you’re missing the early adopters, you’re missing the conversation while it’s intimate. You’re missing the chance to embed yourself into a community and become a relevant part of it. And you’re missing the very people who ought to be talking about you.