WTF Is Blockchain and Why Should You Care?

You may have heard the digital-tech term “blockchain” lately – but chances are, you’re not quite sure what it is. The hype is everywhere, with headlines like NPR’s “Blockchain Could Be a Force for Good, But First You Have To Understand It,” and McKinsey’s “How Blockchains Could Change the World.” But what IS blockchain – and why should you care?

I boil it down in this article for Intouch Solutions.

(And use “WTF” in a headline – what pharma marketer hasn’t dreamed of getting away with that?)