Sarah Morgan

Healthcare Geek.
Professional Communicator.

Healthcare

APADIA 25: PR versus Advertising

Public relations used to mean getting journalists to write about you or getting your experts’ articles published.

Advertising used to mean buying ad space.

As they said, “Ads you paid for, PR you prayed for.”

Today, we create content and boost it with dollars. Slowly but surely, the boundaries between public relations and advertising are greying. Will they stay separate disciplines for long?

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