Turning Looks, Stunting Pretty

Five things that began as publicity stunts:

– the Tour de France (to boost sales of a sports newspaper)
– Michelin stars for top restaurants (a guidebook from a tire company)
– the Macy’s Thanksgiving Day Parade
– the Hollywood(land) sign
– the “Fearless Girl” sculpture on Wall Street (for a mutual fund)

What makes a stunt work? Find out in this piece I wrote for Intouch Solutions.

(Yes, that’s a RuPaul’s Drag Race reference. No, I’ve never seen the show. Yes, I’m trying to appeal to Kids Today. No, I have no shame.)