Content Epiphany

I’ve struggled for years to get this site to function not only as a place for my own writing, but also as a clearinghouse where I post the client work that I can share.

I’ve been, as you may have noticed, terrible at that. I would would catch up and then fall behind, over and over. I would feel terrible about not staying abreast of the cross-posting and yet it wouldn’t change. There’s often just too much of it that I’m creating. Client deadlines matters; my own don’t. Moreover, I realize, it never felt quite right to be doing it. This place isn’t for my client work. It’s for me. When new clients come to me, we discuss some of my most recent work that’s most applicable to them. That’s what helps them understand how I can help them. Not giving them a giant list and setting them reading homework. But I kept trying to make this place be that long list. Because I “should.”

Christmas night, I was falling asleep when I had my epiphany:

I could stop.

My biggest epiphanies usually sound small and foolish when spoken aloud. (Is this true for everyone?)

Of course I could stop. Of course that was always an option. But it hadn’t felt like that. Once I decide I “should” do something, I’ll tie myself in knots trying to do it. It has always been far harder for me to delete items from a to-do list than to add them.

Will I still have healthcare and health tech writing here? Absolutely yes. I’m fascinated by it and I like writing about it for myself, in addition to what I do for clients. But will I keep trying to cross-post client work here? No. This site will be 20 years old in May. It’s old enough to know things. And it’s been telling me. It just took me a while to hear it.