PR Via Status Updates: The HARO Effect?
The inimitable Peter created a Facebook group earlier this year (as you know) to distribute reporters’ requests for interviews. Since then, it’s grown into – as Kevin puts it – “a free media source matchmaking service with more than 14,000 members.”
So yes, part of this is, Peter’s asked for plugs. And if you are or know anyone who is or wants to be an expert in anything, or if you do or know anyone who does ever need to quote an expert in anything, you really should go sign up.
But what’s specially interesting is how he’s promoting it today. He asked subscribers (free brainstorming) for social-media ways to get attention (free publicity). And the winner –
unfortunately I don’t have her name, because she deserves credit for a genius idea Laura Ackerman – suggested asking subscribers to put a promotional tagline on their social-network status messages on one day. So, today, you’re likely to see, on Facebook, Twitter, LinkedIn, etc., â€œGet sourced. Get quoted. Get famous: http://www.helpareporter.com â€“ putting journalists and sources together, one quote at a time.â€
Iit’s a fantastic direct social-media PR idea. Simple concept, minimal effort, quantitative results. And so I’m super curious to hear whether it’s actually successful. A jump in subscribers today will tell a lot about how strong the connection really is between the influence of networks and actual action.
So, yes, if you want to see who reporters want to talk to, go sign up for the HARO list, and massive props to
the anonymous idea girl Laura. Cool stuff: let’s see if it works.
Updated to add Laura’s name, and to note that with the day not yet over, it’s tracking to quadruple the average daily number of new subscribers to the mailing list. Seriously, I love this stuff, don’t you?