Sarah Morgan

Healthcare Geek.
Professional Communicator.

Obama and Social Media

Hardly any real results are in as I write this, but I just heard the pundits talking about how they could all agree, regardless of their politics, and regardless of what happens, that Obama has run one of the best presidential campaigns in recent memory.

And then one in particular had this to say, which made my ears perk up:

“Obama did something McCain didn’t do; he did something no one else has done. He’s married the internet to community organizing.”

Hmm. Internet + community? Doesn’t that sound familiar?

A few months ago I told my boss that social media would make all the difference in this election, and he gave me an extremely patronizing look and a condescending half-laugh and said, “Well, I think that’s a bit of a stretch.”

Oh yeah?

I’ll say it again, and I still don’t think it’s a stretch. If Barack Obama wins the race for president, he will have won because of social media.

Updated to add: CNN agrees. (Thanks Ryan for the link!)

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