Sarah Morgan

Healthcare Geek.
Professional Communicator.


You’re the Product

This article has the best, simplest explanation of the internet I’ve ever read. Quoting a Metafilter thread, it says:

If you’re not paying for it, you’re not the customer; you’re the product being sold.

That’s all the internet comes down to. A profitable internet business is either selling a good or service to customers – or it’s selling the eyeballs it gets to advertisers. I can’t think of any other model.

So if you’re using a product that you’re not paying for, understand that you are the product, and the more data they have on you the more profitable a product you are.

It’s not the devil’s work; it’s just business.


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