Dark Social Isn’t Scary
“Dark social” sounds sinister and high-tech. Stealthy. Maybe even malevolent.
What is this scary, villainous online activity?
Calm down. Dark social is not evil. You’ve probably done it yourself just today. But it IS hiding the source of most of your traffic. Maybe as much as 75%.
What is dark social, and what should you do about it? Find out in my article for Intouch Solutions.