Watch Your Six: How Brand Managers Should Address Six-Tier Formularies

Each health insurance plan has a formulary – a list of the drugs they’ll pay for. Most formularies have a tiering system: your copay increases for each tier. Once upon a time there were three tiers. But today, there may be as many as six. I wrote this piece for Intouch Solutions on what a brand manager should know – and do – because of this.